Nina’s Tech Net Tuesday

Nina’s Tech Net: Technology Support from The Nina Klemm Team Happy Tuesday! I’d like to introduce a new feature to my blog, which will appear each week, promoting ideas and resources helping everyone navigate the world of technology. I consult … Continue reading

Of Blogs and Websites

Blogs have become ubiquitous these days.  With  wordpress.com’s  6 million additional blogs added last year (the service we use) – it’s safe to say, blogging is becoming more and more popular. Many of my Twitter followers have been wondering:  What exactly can a blog provide vs. a conventional company website?

My team and I built my real estate website (www.ninaklemm.com) a number of years ago and found it to be a great tool for prospective clients to see what I’m about before they decide to work with me. Recently, thanks to the input of my marketing director, I discovered the concept of “blogging” and how it can provide expertise for any industry and build a certain quality/level of hype.

 There really isn’t much of a difference between a blog and a website considering the improvements WordPress has made to their system. The thing about a blog that a website lacks  is the ability to be a search engine optimized (SEO).  Prior to my marketing director’s technical support tutorial on this subject, I was clueless as to the meaning of SEO.  This is when text is picked up by a search engine (i.e Google) and indexed so people can find your information more easily.

 We’re finding increasingly that each company is including the blog on their website instead of differentiating with two separate domain names (the way we’re doing it). I find that websites provide a more polished and professional approach, whereas blogs are more informational, informal and should lack the perfected polish a business website presents. I still like to separate my blog from my website for the time being. I like that my blog features “IndyRealtyQueen” and I’m not yet inclined to combine the two.

Let me know your thoughts about blogs vs. websites! Leave a comment or tweet me: @IndyRealtyQueen  I look forward to some feedback, or tweetback, as the case may be.

SOLD on Social Media

As a real estate agent, one of my favorite words is SOLD, as it relates to a successful transaction. However, in today’s post I wish to share my new affection for and appreciation of what has become the social media revolution. Social media is changing the business world very quickly. When I was first introduced to social media’s founding trailblazer, Facebook, it was primarily used to keep up with friends and personal life. Now with the concept of social media marketing, professionals are able to reach larger audiences and brand themselves along with their companies. From my perspective, this revolutionary concept  is a great way to stay in touch with my past clients and share my knowledge with the world. It is a powerful and productive tool which greatly assists me in realizing my goal in life – to offer advice and help people.

A few weeks ago I took the plunge into social media because my marketing director, Blake Kennedy, thought it was a smart direction. He advised that I could connect with all sorts of people I wouldn’t ordinarily be able to reach with conventional print media marketing. I followed his advice, implemented the new strategy, and started a Twitter account: @IndyRealtyQueen.  I must admit, it was a rocky start and I wasn’t sure what I was doing, but with Blake’s insight and my real estate knowledge we were able to inform and stay in touch with the community and really emphasize the SOCIAL aspect of social media. 

I’m a huge fan of #FF (Follow Friday) and I can’t wait until tomorrow!  So I just want to offer a few quick shouts-outs to some of my biggest social media (mostly Twitter) inspirations:

@Interlandi (Tony Sacco’s Pizza marketing expert extraordinaire & my new BFF
@ErinCouch (fascinating tweets and last name, let me tell ya)
@CarrieRitchie (one of my favorite IndyStar reporters)
@IndyBill23
@CarmelBruce
@TylerLee83
@Plattonian 
@Bfack1
@GaryMcCarty
@Calebdann
@a_beautiful_lye 
@TonySaccosIndy

If I forgot to mention you that does not mean you haven’t influenced me, it just means you might not have reached out to me as much as these social birds. Thanks for all you’ve done to help me realize the importance of social media.

Nina

P.S. Remember our Tony Sacco’s Gift Card Giveaway “RT 2 Win” contest drawing is tomorrow Retweet away!